Rebuilding Trust, One Visit at a Time

Trust in healthcare has eroded. A national survey revealed that trust in physicians and hospitals dropped from 71.5% in April 2020 to 40.1% in January 2024 . 

At Alcott, we believe the most powerful transformation in healthcare starts before the visit.

Too often, patients show up feeling rushed, uncertain, or unheard. Clinicians enter the room already drowning in administrative burden, scanning fragmented records for context. And yet — both sides are doing their best. What’s missing isn’t effort. It’s preparation. 

Restoring trust begins with preparation. When patients and clinicians arrive at a visit fully prepared, the experience becomes more connected with humans at the center.

Prepared: The Foundation of Trust

Preparation transforms the healthcare experience. Patients who come to appointments with clear goals and questions feel more in control. Clinicians who review patient information in advance can provide more personalized care. This mutual preparedness fosters a sense of partnership and trust.

Connected: Engaging Patients Through Dialogue

Leading healthcare organizations are emphasizing bi-directional communication to build trust. Virtua Health, for example, established a consumer panel of 48,000 individuals to gather feedback on various aspects of care . By actively listening to patients, healthcare providers can make informed decisions that resonate with the community.

Whole: Seeing the Complete Picture

Trust is strengthened when patients feel seen and understood. This means considering not just clinical data but also personal experiences, preferences, and social determinants of health. A holistic approach ensures that care plans align with the patient’s life context, leading to better outcomes and increased trust.

Clear: Simplifying the Healthcare Journey

Complex medical jargon and fragmented information can erode trust. Alcott aims to present health information in a clear, concise manner, enabling patients to make informed decisions about their care. Clarity reduces anxiety and empowers patients to engage actively in their health journey.

Caring: Demonstrating Empathy and Respect

Every interaction in healthcare should convey empathy and respect. When patients feel genuinely cared for, their trust in the system grows. This involves not only clinical excellence but also attentive listening, timely responses, and compassionate communication.

At Alcott, we’re committed to reimaging trust in healthcare by ensuring that every visit is prepared, connected, and clear. By focusing on these principles, we aim to transform the clinician and patient experience and restore confidence in the healthcare system.

Ready to experience a more trustworthy healthcare journey?